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Marketing in Brief: Hazel Bishop International

This article was originally published in The Rose Sheet

Executive Summary

Hazel Bishop International: Fundamentals II and Fundamentals Spa Bath & Body six-product skin care and bath care collections are being featured on the Global Shopping Network, a New York area television shopping channel. Hazel Bishop said that the new network, which launched March 1 and competes with Home Shopping Network and QVC, should attract 23 mil. viewers at start. Professional makeup artist and former Revlon spokesperson Wendi Rogers will present the Hazel Bishop products on GSN in one-hour segments airing three times a week during daytime and nighttime slots, Hazel Bishop said. The lines were originally launched via infomercial and direct mail in 1993 ("The Rose Sheet" Aug. 23, 1993, p. 3) and have been available through the company catalog since that time. Hazel Bishop will support the relaunch with June-July print ads in Redbook and Women's Day. The two kits will sell between $35 and $55...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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