HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Hazel Bishop International

This article was originally published in The Rose Sheet

Executive Summary

Hazel Bishop International: Fundamentals II and Fundamentals Spa Bath & Body six-product skin care and bath care collections are being featured on the Global Shopping Network, a New York area television shopping channel. Hazel Bishop said that the new network, which launched March 1 and competes with Home Shopping Network and QVC, should attract 23 mil. viewers at start. Professional makeup artist and former Revlon spokesperson Wendi Rogers will present the Hazel Bishop products on GSN in one-hour segments airing three times a week during daytime and nighttime slots, Hazel Bishop said. The lines were originally launched via infomercial and direct mail in 1993 ("The Rose Sheet" Aug. 23, 1993, p. 3) and have been available through the company catalog since that time. Hazel Bishop will support the relaunch with June-July print ads in Redbook and Women's Day. The two kits will sell between $35 and $55...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS002782

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel