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Marketing in Brief: Jean Philippe Fragrances

This article was originally published in The Rose Sheet

Executive Summary

Jean Philippe Fragrances: Manitique "strengthens and fortifies" flimsy, peeling fingernails in a two-step system, the company said. The clear brush-on strengthener is formulated is designed to "prevent chipping, peeling and splitting" and promote nail growth with methanal to harden nails, gelatin to strengthen, calcium to "support and reinforce" and protein to "bond nail layers." The system also includes Kukui Cuticle Oil for a "hydrated and healthy" cuticle and nail. On-counter now at Rite Aid, Wal-Mart and Longs, a .5 oz. strengthener and .2 oz. cuticle oil sell together for $7.95...
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