Marketing in Brief: Le Male
This article was originally published in The Rose Sheet
Executive Summary
Le Male: Designer Jean Paul Gaultier's second fragrance is a "lavender/oriental" men's scent, U.S. distributor Mode et Parfums said. The fragrance, housed in an anatomically correct blue male torso wearing a white and blue striped shirt, opens with top notes of armoise, spearmint, cardamom and bergamot. The fragrance's heart of lavender, orange blossom, cinnamon bark and cumin seed leads to a base of cedar sandalwood, vanilla, tonka bean, musk and amber. Available now, the six-SKU Le Male line-up ranges in price from $30 for 200 ml all-over shampoo to $70 for the 75 ml Prestige eau de toilette spray with a spray attachment. Gaultier's first fragrance was the women's scent Jean Paul Gaultier, which debuted in September 1994 ("The Rose Sheet" Sept. 26, 1994, p. 3)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says