Marketing in Brief: Le Male
This article was originally published in The Rose Sheet
Le Male: Designer Jean Paul Gaultier's second fragrance is a "lavender/oriental" men's scent, U.S. distributor Mode et Parfums said. The fragrance, housed in an anatomically correct blue male torso wearing a white and blue striped shirt, opens with top notes of armoise, spearmint, cardamom and bergamot. The fragrance's heart of lavender, orange blossom, cinnamon bark and cumin seed leads to a base of cedar sandalwood, vanilla, tonka bean, musk and amber. Available now, the six-SKU Le Male line-up ranges in price from $30 for 200 ml all-over shampoo to $70 for the 75 ml Prestige eau de toilette spray with a spray attachment. Gaultier's first fragrance was the women's scent Jean Paul Gaultier, which debuted in September 1994 ("The Rose Sheet" Sept. 26, 1994, p. 3)...
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Sign in to continue reading.
Need a specific report?
1000+ reports available
New to HBW Insight?
Start a free trial today!
Register for our free email digests: