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Marketing in Brief: Make-Up Art Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Make-Up Art Cosmetics: M.A.C. "Fast Forward '96" color collection comprises duo-chrome lipstick, nail polish and eyeshadow shades that can look green from one angle and violet from another, the company said. The 17 new colors include Alumina and Pervette for lips and nails and Vellum and Surreal eyeshadows. Available now at the 110 U.S. M.A.C. counters, the lipsticks and large eyeshadows cost $13 apiece, the nail polishes are priced at $8 and a smaller eyeshadow sells for $10...
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