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Marketing in Brief: Neutrogena

This article was originally published in The Rose Sheet

Executive Summary

Neutrogena: Combination Skin Moisture lotion's "dual-action" oil-free lotion simultaneously moisturizes dry spots with a "lightweight" formula while controlling excess oil and shine with "oil-absorbing microsponges," according to Neutrogena. Deep Clean Facial Wash is a "penetrating liquid...that cleanses deeply and thoroughly to improve your complexion," the Johnson & Johnson division said. Formulated with 2% salicylic acid, the product also removes makeup and grime and "is gentle on the skin," Neutrogena stated. Both products will launch beginning in July. The 4 oz. lotion will cost $12.50, while the 6 oz. wash will be priced at $5.99...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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