Marketing in Brief: Neutrogena
This article was originally published in The Rose Sheet
Executive Summary
Neutrogena: Combination Skin Moisture lotion's "dual-action" oil-free lotion simultaneously moisturizes dry spots with a "lightweight" formula while controlling excess oil and shine with "oil-absorbing microsponges," according to Neutrogena. Deep Clean Facial Wash is a "penetrating liquid...that cleanses deeply and thoroughly to improve your complexion," the Johnson & Johnson division said. Formulated with 2% salicylic acid, the product also removes makeup and grime and "is gentle on the skin," Neutrogena stated. Both products will launch beginning in July. The 4 oz. lotion will cost $12.50, while the 6 oz. wash will be priced at $5.99...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says