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Tsumura restructuring will provide more resources for marketing support of key brands.

This article was originally published in The Rose Sheet

Executive Summary

TSUMURA RESTRUCTURING WILL RESULT IN INCREASED MARKETING RESOURCES for the company's "key brands," Tsumura Inter-national said. The U.S. subsidiary of Japan-based Tsumura & Co. announced April 29 that it will be eliminating 39 positions, or 6% of Tsumura's work force, in an effort to "provide the focus and financial resources needed to strengthen the advertising and promotion support required to continue" building the company's brands. Tsumura International posted $183 mil. in sales in FY 1996 (ended March 31).
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