Upjohn preliminary injunction motion denied by federal court; generic minoxidil 2% shipping.
This article was originally published in The Rose Sheet
Executive Summary
BAUSCH & LOMB SHIPPING GENERIC MINOXIDIL 2% MAY 1, following Michigan federal court Judge Robert Holmes Bell's April 30 decision to "dissolve" the previously issued temporary restraining order that prohibited the generic manufacturer from marketing private label versions of Pharmacia & Upjohn's OTC Rogaine. Teva and Alpharma, the other companies to receive ANDA approval for the hair regrowth treatment, began shipping their products nationwide May 1. Alpharma had suspended shipments of its minoxidil topical solution 2% product on April 17.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says