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Cosmar Press & Go artificial nails relaunch will target younger consumers.

This article was originally published in The Rose Sheet

Executive Summary

COSMAR PRESS & GO ARTIFICIAL NAILS RELAUNCH WILL TARGET YOUNGER CONSUMERS with a new image, new colors and new packaging. The Renaissance Cosmetics subsidiary said it is moving away from the long-standing "natural-look" positioning of its artificial nails business in an attempt to attract a younger audience aged 18-34. The relaunch is scheduled for the first quarter of 1997.
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