Gillette revamping White Rain dry hair offerings with Revitalizing collection.
This article was originally published in The Rose Sheet
Executive Summary
GILLETTE INTRODUCING WHITE RAIN REVITALIZING HAIR CARE LINE to replace the company's existing six original White Rain products for dry and damaged hair, Gillette said. The Revitalizing line "help[s] to repair hair exposed to chlorine and the sun," and benefits dry, brittle, color-treated or permed hair, the company said. The 6-SKU collection includes shampoo, conditioner, "plus" formula (shampoo and conditioner in one), aerosol hairspray, non-aerosol hairspray and styling mousse. The products are on-shelf now.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says