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Gillette revamping White Rain dry hair offerings with Revitalizing collection.

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE INTRODUCING WHITE RAIN REVITALIZING HAIR CARE LINE to replace the company's existing six original White Rain products for dry and damaged hair, Gillette said. The Revitalizing line "help[s] to repair hair exposed to chlorine and the sun," and benefits dry, brittle, color-treated or permed hair, the company said. The 6-SKU collection includes shampoo, conditioner, "plus" formula (shampoo and conditioner in one), aerosol hairspray, non-aerosol hairspray and styling mousse. The products are on-shelf now.
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