In Brief: Lancome
This article was originally published in The Rose Sheet
Executive Summary
Lancome: Names Lucy Tart to assistant VP-treatment marketing, effective immediately. Tart succeeds VP-Fragrance and Treatment Marketing Karen Flinn, who was appointed to the position Feb. 5 ("The Rose Sheet" March 4, In Brief) but has since left the Cosmair division, the firm said. Tart will be in charge of the "development and execution of all marketing strategies" for Lancome's treatment products, according to the company. Elizabeth Mankin, formerly director-treatment marketing, will succeed Tart as director-makeup marketing. Flinn's fragrance marketing responsibilities will be assumed by Maria Dempsey, who is promoted to assistant VP-fragrance marketing from her previous role as director-fragrance marketing. Both Tart and Dempsey will report to Lancome Deputy General Manager and Senior VP-Marketing and Advertising Margaret Sharkey...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says