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In Brief: Rogaine projected sales

This article was originally published in The Rose Sheet

Executive Summary

Rogaine projected sales: Pharmacia & Upjohn predicts five-year OTC Rogaine sales will total $650 mil., as opposed to the $1 bil. in sales the company estimates would have been garnered without private label competition. FDA's decision to deny Rogaine Waxman/Hatch exclusivity recently was upheld by a federal judge ("The Rose Sheet" May 6, p. 5). As part of continuing promotional efforts, on May 12 Pharmacia & Upjohn began sponsoring the "Rogaine Hair Raising Play of the Week" during Baseball Tonight on ESPN. A Rogaine "Finish of the Week" car racing segment will air on The Nashville Network starting May 19...
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