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Marketing in Brief: Just In Time

This article was originally published in The Rose Sheet

Executive Summary

Just In Time: Energizing Facial clay masks in normal/dry and normal/oily formulas "recharge and invigorate weary complexions," Ilona said. Normal/oily contains a sebum regulator to calm and quiet sebum activity on the skin, while normal/dry infiltrates the top layers of the skin to re-establish lipid ratio, Ilona said. Shipping mid-May, each 4 oz. mask is priced at about $30. All Ilona products will be available in select Neiman Marcus and four free-standing Ilona stores. The company is also working on a fragrance with Firmenich for 1997...
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