Marketing in Brief: Monteil Solutions
This article was originally published in The Rose Sheet
Executive Summary
Monteil Solutions: Hydrating Enzyme mask, for normal-to-dry skin, "help[s] control loss of elasticity and fine wrinkling," Lancaster Group said. The creme is formulated with papain to "digest...the skin's dead cells," thereby uncovering new cells, according to the Coty unit. The mask also "delivers intense moisturization" in a "few minutes" with honey, aloe vera and karite nut emollients, while retinyl palmitate, a precursor of vitamin A and provitamin B5, "protects against free radicals and stimulates cell renewal," the company said. For normal-to-oily skin, Purifying Clay mask contains three clays -- spherolin K, to soothe and smooth skin, and colloidal kaolin and bentonite clays to "tighten skin," the company said. Sodium PCA, provitamin B5 and aloe vera work to hydrate and keep skin balanced, according to Lancaster. Available in August, a 50 ml jar of Hydrating Enzyme mask will carry the suggested retail price of $25, while a 100 ml tube of Purifying mask will sell for $18...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says