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Marketing in Brief: Monteil Solutions

This article was originally published in The Rose Sheet

Executive Summary

Monteil Solutions: Hydrating Enzyme mask, for normal-to-dry skin, "help[s] control loss of elasticity and fine wrinkling," Lancaster Group said. The creme is formulated with papain to "digest...the skin's dead cells," thereby uncovering new cells, according to the Coty unit. The mask also "delivers intense moisturization" in a "few minutes" with honey, aloe vera and karite nut emollients, while retinyl palmitate, a precursor of vitamin A and provitamin B5, "protects against free radicals and stimulates cell renewal," the company said. For normal-to-oily skin, Purifying Clay mask contains three clays -- spherolin K, to soothe and smooth skin, and colloidal kaolin and bentonite clays to "tighten skin," the company said. Sodium PCA, provitamin B5 and aloe vera work to hydrate and keep skin balanced, according to Lancaster. Available in August, a 50 ml jar of Hydrating Enzyme mask will carry the suggested retail price of $25, while a 100 ml tube of Purifying mask will sell for $18...
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