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Chanel Allure ad budget up 40% in 1996 second half; treatment, cosmetic launches planned.

This article was originally published in The Rose Sheet

Executive Summary

CHANEL ALLURE ADVERTISING BUDGET INCREASING 40% FOR SECOND HALF 1996 with a national TV campaign planned for the company's latest fragrance entry. Prime time and cable spots will break Aug. 26, in conjunction with the U.S. Open Tennis Championship, and will run through the end of the year. The TV ads follow Allure's ongoing print campaign which broke in March books. The company noted that the ad budget increase for Allure, which launched in April, would not affect ad spend for Chanel's existing brands or any new product launches planned for the rest of 1996.
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