HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing in Brief: Clairol Hydrience

This article was originally published in The Rose Sheet

Executive Summary

Clairol Hydrience: Water-based creme haircolor "bathes hair in rich, glorious permanent color with gentleness that cannot be matched," Clairol said. Formulated with "special sea proteins," minerals and four conditioners, Hydrience "contains significantly less chemicals so [it] actually leaves hair stronger than any other permanent haircolor," the Bristol-Myers Squibb division said. Available in 24 shades including Beach Beige (light blonde) and Midnight Mist (blue black), the creme haircolor also "provides superb 100% gray coverage," the company said. On-counter in August, Hydrience will cost a suggested $7.09...



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts