In Brief: Dial Consumer President, CEO
This article was originally published in The Rose Sheet
Executive Summary
Dial Consumer President, CEO: Will be Malcolm Jozoff, 57, effective upon completion of Dial Corp.'s split into two independent, publicly traded companies -- Dial Consumer Products and a yet-to-be named services company. The split-up, which was announced Feb. 15, is expected to be completed in the third quarter. Jozoff's resume includes 25 years at Procter & Gamble, where he eventually served as president of the worldwide health care division. From 1993-1995, he held the position of chairman and CEO of china and dinnerware manufacturer Lenox. John Teets, Dial Corp. chairman and CEO, will assume the position of chairman, president and CEO of the services sector after the separation. Dial Corp. President Andrew Patti will remain in his current position until the split-up, according to the company...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says