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Marketing in Brief: Avon

This article was originally published in The Rose Sheet

Executive Summary

Avon: Voluptuous Mascara "builds lashes over 200%" with an exclusive "amplifying polymer complex," the company said. Formulated with panthenol, carnauba and beeswax, the complex provides "plump without clump" by "filling in sparse, wispy lashes," according to Avon. The "hourglass shaped" applicator brush "defines and separates" leaving lashes "soft and flexible," the firm added. Available now in blue, brown and black, a .33 oz. tube is priced at $4.25...



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