Marketing in Brief: Clinique
This article was originally published in The Rose Sheet
Executive Summary
Clinique: Moisture On-Line gel-cream for very dry, delicate skin employs mnemonics technology to "optimize" the production of sphingolipids in skin and heighten the "repair of the moisture barrier," according to the Estee Lauder division. Red algae "firm[s] skin" and "reduc[es] the appearance of fine lines and wrinkles," while a vitamin E and BHT complex enhances protection against free radicals, the firm added. The emulsifier-free formula provides "immediate comfort and moisturization" with sucrose, aloe and chamomile, which "calm fragile skin," Clinique said. On-counter in September, a 1.7 oz. cream is priced at $30...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says