Marketing in Brief: Coty
This article was originally published in The Rose Sheet
Executive Summary
Coty: Chronologix Lipwriter Stayput lipstick "won't fade or budge," according to the Benckiser division. The "liner and lipstick in one" employs a "silicone technology" to set color and provide "velvety, matte, full coverage," Coty said. Eight shades, including Iced Toffee, Terra Red and Perfect Raisin, are sold exclusively at Walgreen's, while an additional eight tones, including Mocha Almond, Winewood and Chocolate Malt, are available in mass market doors. All shades are available now for $5.95 each...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says