In Brief: Tsumura International recall
This article was originally published in The Rose Sheet
Executive Summary
Tsumura International recall: Firm recalls .5 oz. bottles of Barbie and The Little Mermaid cologne due to contamination with pseudomonas aeruginosa, FDA's May 29 Enforcement Report states. The company initiated the ongoing Class II recall (may cause temporary or medically reversible adverse health consequences) in a March 14 letter. About 289,500 bottles were distributed nationwide in a variety of gift sets, including The Barbie Fragrance Fun Set and The Little Mermaid Fragrance Set; the company estimates that 20,000 bottles remained on the market at the time of the recall. The colognes are manufactured by Saddle Brook, N.J.-based Chemaid Labs...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says