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Marketing in Brief: BeautiControl

This article was originally published in The Rose Sheet

Executive Summary

BeautiControl: Lip colors, lipliners and eyeliners included in the company's "Vive La France" fall color collection feature Color Freeze technology "to effectively prolong lip color and eyeliner wear," BeautiControl Cosmetics said. "The products go on moist and smooth without feeling heavy or dry." The Vive La France collection includes Color Freeze Lasting lip color and Lip Shaping pencil in Fleur, Cappuccino, Merlot, Amaretto, Tendre and Mocha, as well as Color Freeze and Color Freeze Eye Defining pencil in Smoke, Midnight and Espresso. Vive La France also includes Sensuous Shadows eyeshadow, Unbelievable blush and Nailogics nail lacquer. Prices range from $5.50 for the nail colors to $12 for the eyeshadows and blushes...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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