HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Colgate Platinum

This article was originally published in The Rose Sheet

Executive Summary

Colgate Platinum: Whitening toothpaste brand extended with Baking Soda formula in May, Colgate Oral Pharmaceuticals said. The Colgate-Palmolive subsidiary decided to add another flavor to its Platinum brand because, according to company, "the whitening category grew 40%" in 1995. Colgate Platinum bowed in September 1994 in Crystal Mint and Mild Mint versions. A 3 oz. tube costs $5.99 and a 5 oz. tube retails for $8.99. The Platinum brand is being featured in a $1.5 mil. print campaign staggered throughout 1996 in women's publications including Glamour, Cosmopolitan, Vogue and Mademoiselle...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS002877

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel