Marketing in Brief: Helene Curtis
This article was originally published in The Rose Sheet
Helene Curtis: Expands Suave hair gel offerings with larger-sized, colorful entries to target younger gel users, the Unilever company said. Packaged in clear 12 oz. flip-top bottles, the gel is available in three formulas -- Maximum Control (blue), Extra Control (pink) and Natural Control (green). Available in September, the Suave gels will retail for $1.29 each...
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