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Marketing in Brief: jane by Sassaby

This article was originally published in The Rose Sheet

Executive Summary

jane by Sassaby: "The Beauty & The Beat" promotion features Express Lines liquid-to-powder eyeliner, which comes in six shades including Express-O and Green Light and "leaves a powderriffic finish that's softer, smokier than others," the firm said. Brow Beaters tinted brow groomer "tames bushy brows" and is "never stiff or sticky," according to Sassaby, while Smart Mouth 4 way lip kit offers lip color in four finishes -- moist matte, high gloss, soft pearl and smooth cream. Pout Abouts plumping lip gloss is available in five shades ranging from Bomb Shell to Mega Mocha. The products carry jane's line-price of $2.99. The promotional collection will be in stores from late July through September and features a CD -- Start the Music Stop the Rage -- as a free gift with three jane product proof-of-purchases. The CD with an accompanying jane booklet will be featured in Sassaby's back-to-school print ads in August magazines...
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