Marketing in Brief: jane by Sassaby
This article was originally published in The Rose Sheet
Executive Summary
jane by Sassaby: "The Beauty & The Beat" promotion features Express Lines liquid-to-powder eyeliner, which comes in six shades including Express-O and Green Light and "leaves a powderriffic finish that's softer, smokier than others," the firm said. Brow Beaters tinted brow groomer "tames bushy brows" and is "never stiff or sticky," according to Sassaby, while Smart Mouth 4 way lip kit offers lip color in four finishes -- moist matte, high gloss, soft pearl and smooth cream. Pout Abouts plumping lip gloss is available in five shades ranging from Bomb Shell to Mega Mocha. The products carry jane's line-price of $2.99. The promotional collection will be in stores from late July through September and features a CD -- Start the Music Stop the Rage -- as a free gift with three jane product proof-of-purchases. The CD with an accompanying jane booklet will be featured in Sassaby's back-to-school print ads in August magazines...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says