Marketing in Brief: Revlon
This article was originally published in The Rose Sheet
Executive Summary
Revlon: Fall color collection "Virtual Violet" comprises "modern and urban" shades for the lips, nails and face, the company said. "Sheer to shocking" Super Lustrous lipstick and Revlon nail enamel shades include Glossing, Violet Light, Vitual Violet and Violet X-treme, while Timerliner lip tone additions are Nude and Blackberry. "Icy" tones for the face are Naturally Glamorous Blush On in Wine With Everything, Softstroke Powderliner in Smoky Black and Custom Eyes Shimmer Shadow in Violet Light and Violet X-treme. Available in August, the collection ranges in price from $3.95 for the nail enamel to $9.25 for the cheek color...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says