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Marketing in Brief: Revlon

This article was originally published in The Rose Sheet

Executive Summary

Revlon: Fall color collection "Virtual Violet" comprises "modern and urban" shades for the lips, nails and face, the company said. "Sheer to shocking" Super Lustrous lipstick and Revlon nail enamel shades include Glossing, Violet Light, Vitual Violet and Violet X-treme, while Timerliner lip tone additions are Nude and Blackberry. "Icy" tones for the face are Naturally Glamorous Blush On in Wine With Everything, Softstroke Powderliner in Smoky Black and Custom Eyes Shimmer Shadow in Violet Light and Violet X-treme. Available in August, the collection ranges in price from $3.95 for the nail enamel to $9.25 for the cheek color...
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