HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Signature Color

This article was originally published in The Rose Sheet

Executive Summary

Signature Color: Moisturizing lipsticks are formulated with a "customized microbead system" designed to "keep lips fresh" and provide "long-lasting moisture," Mary Kay said. The "long-wearing" semi-gloss lipsticks are available in 24 shades in six color families -- Perfect Pinks, Best Berries, Knock-Out Neutrals, Regal Reds, Tawny Tawnies and Choice Chocolates, the company said. Unlimited Options Lipstick Adjusters can be used to personalize the Signature Color collection with four shades -- Light, for a "softer, less intense" tone; Dark, for a "darker, more intense color"; Warm, to add yellow undertones; and Cool, for blue undertones, Mary Kay said. Available in August, the lipsticks are priced at $10 each, while the shade adjusters cost $5 apiece...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS002886

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel