Marketing in Brief: Signature Color
This article was originally published in The Rose Sheet
Executive Summary
Signature Color: Moisturizing lipsticks are formulated with a "customized microbead system" designed to "keep lips fresh" and provide "long-lasting moisture," Mary Kay said. The "long-wearing" semi-gloss lipsticks are available in 24 shades in six color families -- Perfect Pinks, Best Berries, Knock-Out Neutrals, Regal Reds, Tawny Tawnies and Choice Chocolates, the company said. Unlimited Options Lipstick Adjusters can be used to personalize the Signature Color collection with four shades -- Light, for a "softer, less intense" tone; Dark, for a "darker, more intense color"; Warm, to add yellow undertones; and Cool, for blue undertones, Mary Kay said. Available in August, the lipsticks are priced at $10 each, while the shade adjusters cost $5 apiece...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says