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In Brief: Estee Lauder vs. The Gap

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder vs. The Gap: Estee Lauder files trademark infringement lawsuit against The Gap in the U.S. District Court for the Southern District of New York June 4, claiming that the clothing retailer's scheduled launch of its 100% fragrance and personal care line sold in its Old Navy chain is likely to confuse consumers as to the source or sponsorship of the line. Lauder introduced Estee Lauder 100% Time Release moisturizer this month. According to the court document, The Gap was aware of Estee Lauder's trademark application for the 100% name two months prior to the suit but ignored Lauder's request not to use the mark. Estee Lauder is requesting that The Gap be prohibited from manufacturing, marketing or distributing any products under the 100% label and that it pay Lauder unspecified damages and profits gained...
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