Marketing in Brief: Aussie
This article was originally published in The Rose Sheet
Executive Summary
Aussie: Freeman's Instant Mend split end treatment gel capsules are formulated with an "intercellular lipid complex" that "helps keep the [hair] fiber intact" by "replenish[ing] and reseal[ing] split cuticle layers," according to trade material. Freeman's Aussie Instant Shine gel cap treatments contain a "light reflecting complex" to "smooth the rough, outer layer of the hair surface," giving hair shine and a silky feel, trade material states. For both products, 15 capsules are priced between $3.99 and $4.50...