Marketing in Brief: Avon
This article was originally published in The Rose Sheet
Avon: Anew Formula C Facial Treatment Capsules "encapsulate and preserve stabilized vitamin C in its purest form," allowing the product to "dramatically clarify skin" and "visibly improve the signs of sun damage," the firm said. In addition to vitamin C, the single-use pearlescent gold capsules contain the antioxidant vitamin E and bisabolol to soothe skin. Available in August, 30 capsules packaged in Anew's traditional frosted glass jar with a blue cap is priced at $18.50...
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