Marketing in Brief: Beiersdorf
This article was originally published in The Rose Sheet
Beiersdorf: Eucerin Shower Therapy body wash incorporates a "lipid enhanced formula," to "reinforce the skin's natural barrier function," according to company trade material. Beiersdorf's new Eucerin Light daily moisturizing lotion and creme are "fast absorbing," lighter versions of Beiersdorf's Original moisturizing lotion and creme for a "daily dry skin therapy" that is "cosmeceutically elegant," the material states. On-counter in September, the 7.5 oz. wash, 8 oz. lotion and 4 oz. creme will cost between $6.99 to $7.99 each...
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review