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Marketing in Brief: Decleor USA

This article was originally published in The Rose Sheet

Executive Summary

Decleor USA: Hydravital Moisturizing Creamy face mask "rehydrates and rejuvenates upon application" and "protects against external aggressors," according to the Stamford, Conn.-based firm. The mask is formulated with 2% sodium hyaluronate to "stabilize hydration"; 5% biosugars to "form a moisturizing film with prolonged action"; 4% vegetable oils to "decelerate" epidermal water loss; and 2% codium extract to "regulate the water content" throughout the epidermis, according to Decleor. Available in September in spas, salons and select Nordstrom doors, a 1.69 oz. stand-up tube of Hydravital will cost $30...
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