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P&G divesting several mass fragrance brands; keeping #1 Old Spice line-up.

This article was originally published in The Rose Sheet

Executive Summary

P&G DIVESTING MASS FRAGRANCE BRANDS TO FOCUS ON COSMETICS and fine fragrance businesses, the company said. Procter & Gamble announced June 20 that it plans to sell the Cover Girl scents NaVy and NaVy for Men and the Max Factor fragrances Jaclyn Smith's California, California for Men, Incognito, Le Jardin and Toujours Moi "to further focus on building its global cosmetic and fine fragrance business." All six fragrances are still on the market in the U.S., P&G noted.
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