Cabot launching Avalon Clear Oatmeal skin care in August, Nature AHA facials in September.
This article was originally published in The Rose Sheet
Executive Summary
CABOT LABS AVALON CLEAR OATMEAL FOR SENSITIVE SKIN TO DEBUT IN AUGUST in 20,000 mass market doors, the Morgan Hill, CA-based company said. The oat therapy skin care line, formulated with "supermicronized" oat particles, relieves dryness and itchiness due to eczema, psoriasis, sunburn and allergic reactions, according to trade material. The five-SKU line-up includes a bath soak, a body wash, two body sprays and a cleansing bar.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says