In Brief: Color additive market exclusivity
This article was originally published in The Rose Sheet
Executive Summary
Color additive market exclusivity: Food and color additive market exclusivity was "briefly discussed" by the Senate Labor and Human Resources Committee as "an incentive for research and development of new food and color additive products," according to the June 20 committee report on the Senate FDA reform bill (S 1477). The provision would be similar to the existing market exclusivity law that applies to prescription drugs, the report says. The idea was never formally introduced to the committee, according to the report, but "several members" indicated they were interested in pursuing the "matter further"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says