HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Clinique

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Long Last Soft Shine lipstick combines "moist shine" with "all-day wear," the Estee Lauder division said. The lipstick contains ball-milled micronized pigments that "cling to lips in a smooth, even application"; sphingolipids and cholesterol for "hours of hydration"; and a "high-tech polymeric complex" designed to "seal in moisture and ensure all-day wear," Clinique stated. Available in eight iridescent shades (including Amberglass, Berry Freeze and Grape Cognac) and 10 "dewy" colors (such as Red Red Red, Ginger Flower and Creamy Nude), the lipsticks are also formulated with the antioxidant vitamin E and aloe to "soothe and comfort" lips all day, Clinique said. On counter in October, a tube of Long Last Soft Shine lipstick will retail for a suggested $12.50...
Advertisement

Related Content

Fashion-Forward Lipstick Hues Spark Sales, Energize Young Consumers
Fashion-Forward Lipstick Hues Spark Sales, Energize Young Consumers
Advertisement
UsernamePublicRestriction

Register

RS002960

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel