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Marketing in Brief: Clinique

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Long Last Soft Shine lipstick combines "moist shine" with "all-day wear," the Estee Lauder division said. The lipstick contains ball-milled micronized pigments that "cling to lips in a smooth, even application"; sphingolipids and cholesterol for "hours of hydration"; and a "high-tech polymeric complex" designed to "seal in moisture and ensure all-day wear," Clinique stated. Available in eight iridescent shades (including Amberglass, Berry Freeze and Grape Cognac) and 10 "dewy" colors (such as Red Red Red, Ginger Flower and Creamy Nude), the lipsticks are also formulated with the antioxidant vitamin E and aloe to "soothe and comfort" lips all day, Clinique said. On counter in October, a tube of Long Last Soft Shine lipstick will retail for a suggested $12.50...

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