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The Gap countersuit against Estee Lauder claims "100%" logo "lack[s] secondary meaning".

This article was originally published in The Rose Sheet

Executive Summary

ESTEE LAUDER's USE OF "100%" IS "GENERIC, LACK[S] SECONDARY MEANING," GAP CONTENDS in a counterclaim filed June 11 in the U.S. District Court for the Southern District of New York. The claim responds to Estee Lauder's June 4 trademark infringement lawsuit, which alleges that use of "100%" as part of the name for The Gap beauty products is likely to confuse consumers as to the source or sponsorship of the line ("The Rose Sheet" June 10, In Brief).
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