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Alberto Culver introducing TRESemme Naturals hair care line in August.

This article was originally published in The Rose Sheet

Executive Summary

ALBERTO CULVER EXPANDING ALL-NATURAL HAIR CARE TREND WITH TRESEMME NATURALS, a line of "professional afford-able" shampoos and conditioners formulated with sixteen "100% natural extracts" and vitamins A, C and E, the Melrose Park, Ill.-based company said. Available in August on the mass market, TRESemme Naturals "helps strengthen and protect hair against everyday damage," Alberto Culver said. The three-SKU line-up includes a shampoo, conditioner and leave-in vitamin treatment.

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