Alberto Culver introducing TRESemme Naturals hair care line in August.
This article was originally published in The Rose Sheet
ALBERTO CULVER EXPANDING ALL-NATURAL HAIR CARE TREND WITH TRESEMME NATURALS, a line of "professional afford-able" shampoos and conditioners formulated with sixteen "100% natural extracts" and vitamins A, C and E, the Melrose Park, Ill.-based company said. Available in August on the mass market, TRESemme Naturals "helps strengthen and protect hair against everyday damage," Alberto Culver said. The three-SKU line-up includes a shampoo, conditioner and leave-in vitamin treatment.
You may also be interested in...
Much has changed since Society of Cosmetic Chemists VP Perry Romanowski helped develop natural VO5 and TreSemme ranges in the mid-1990s. The term "natural" remains largely unregulated, but today's consumers have higher expectations that pose significant formulation challenges, akin to painting a masterpiece with just "three colors," he says.
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle