In Brief: AB Volvo
This article was originally published in The Rose Sheet
Executive Summary
AB Volvo: Announces June 25 its plans to offer 46 mil. shares of Pharmacia & Upjohn stock -- about two thirds of Volvo's stake in the company -- valued at almost $2 bil. Underwriters will have the option to purchase an additional 6.9 mil. shares to cover possible over allotments. Volvo expects to price the stock offering by the week of July 22. To protect its interest in divesting its stake in Pharmacia & Upjohn, Volvo apparently blocked the company's efforts to acquire Allergan in May ("The Rose Sheet" May 20, In Brief)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says