Azurel's first product is Sport Extreme USA unisex scent, launching this fall.
This article was originally published in The Rose Sheet
AZUREL's FIRST PRODUCT, SPORTS EXTREME USA UNISEX SCENT, LAUNCHING IN FOURTH QUARTER in mass market and specialty outlets such as college bookstores and sporting good stores, Manhattan-based Azurel International said. The fragrance will also be marketed through the Internet, the start-up company said. The Sports Extreme USA fragrance brand will later be expanded to include a range of hair, skin, bath and sun care products, according to the firm.
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