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In Brief: Murad antioxidant/sunscreen study

This article was originally published in The Rose Sheet

Executive Summary

Murad antioxidant/sunscreen study: Antioxidant vitamin supplements taken in combination with SPF 15 sunscreens increase sun protection factor value by 8% to 10%, according to a study sponsored by the Manhattan Beach, Calif.-based skin care firm. Conducted by Consumer Product Testing Co., the 10-person study evaluated the potential of Murad Environmental Shield Antioxidant Supplements "to change photobiological responsiveness in human subjects." Over a seven-day period, participants received separate applications of three Murad suncare products and were given antioxidant supplements twice daily. A Xenon Arc Solar Simulator was used to expose the subjects to specific doses of ultraviolet light. At the end of the week, a 7.9% boost in SPF value was recorded for the company's Murasun Daily Sunblock and a 10.4% increase for its Murasun Daily Sunscreen product. Murad announced earlier this year its plans to launch the antioxidant supplement line in May ("The Rose Sheet" Feb. 12, p. 11)...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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