Marketing in Brief: Avon
This article was originally published in The Rose Sheet
Avon: Calming Effects Illuminating foundation "diminishes the visible signs of skin stress throughout the day," the company said. Calming Effects is formulated with the "soothing botanicals" chamomile, lavender and aloe vera; vitamins A and E; and "nourishing protein-based" moisturizers "to calm the skin on application," the company added. The foundation also employs "advanced optical diffusers" to "improve the way skin reflects light," the company said. Available in August, a 1 oz. bottle of Calming Effects Illuminating foundation will retail for $7.95...
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