Marketing in Brief: Guerlain
This article was originally published in The Rose Sheet
Guerlain: Liplift Beautifying Fixative with SPF 6 and anti-free radical vitamins A and E is a "soothing and anti-dehydrating stick formulation" that moisturizes lips while "keeping lipstick `color true,'" Guerlain said. The lipstick base also prevents lipstick feathering and "helps disguise lip imperfections." Available in September and packaged in a golden pen-shaped case, Liplift will retail for $25...
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