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Marketing in Brief: Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Guerlain: Liplift Beautifying Fixative with SPF 6 and anti-free radical vitamins A and E is a "soothing and anti-dehydrating stick formulation" that moisturizes lips while "keeping lipstick `color true,'" Guerlain said. The lipstick base also prevents lipstick feathering and "helps disguise lip imperfections." Available in September and packaged in a golden pen-shaped case, Liplift will retail for $25...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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