Marketing in Brief: Origins
This article was originally published in The Rose Sheet
Origins: Night-A-Mins nighttime "mineral-enriched" moisture lotion "plump[s] up skin's resistance," while "lines and wrinkles appear to get up and go," Origins said. The Estee Lauder division's first night cream contains seven minerals, including vitamin A to help "increase skin strength, firmness, elasticity and bounce-back"; vitamin E to protect against "environmental aggressors"; and folic acid, which "enhances skin renewal," the company said. Print ads will appear in October magazines, including Allure, Self and Martha Stewart Living. On-counter in September, a 1.7 oz. jar will carry a suggested retail price of $27.50...
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