HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Origins

This article was originally published in The Rose Sheet

Executive Summary

Origins: Night-A-Mins nighttime "mineral-enriched" moisture lotion "plump[s] up skin's resistance," while "lines and wrinkles appear to get up and go," Origins said. The Estee Lauder division's first night cream contains seven minerals, including vitamin A to help "increase skin strength, firmness, elasticity and bounce-back"; vitamin E to protect against "environmental aggressors"; and folic acid, which "enhances skin renewal," the company said. Print ads will appear in October magazines, including Allure, Self and Martha Stewart Living. On-counter in September, a 1.7 oz. jar will carry a suggested retail price of $27.50...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS002996

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel