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Parfums Ulric de Varens rue Pergolese women's scent debuting in U.S. in August.

This article was originally published in The Rose Sheet

Executive Summary

PARFUMS ULRIC DE VARENS RUE PERGOLESE WOMEN'S SCENT U.S. LAUNCH SET for August, the Parisian fragrance house's U.S. distributor Dream Perfumes Corp. said. Named after a street in Paris, the "light and fresh" scent will make its U.S. debut in 20 mass market doors in the Atlantic States and Florida. The company said it hopes to expand distribution nationwide. The rue Pergolese scent is being handled in the U.S. through an exclusive arrangement with the Miami-based distributor. The women's fragrance is launching simultaneously in 95 countries overseas.

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