Shiara setting sights on Vision men's scent in August; $2 mil. ad budget.
This article was originally published in The Rose Sheet
SHIARA SETTING SIGHTS ON VISION MEN'S FRAGRANCE DEBUT into 15,000 mass market doors, including Wal-Mart, Rite Aid, CVS and Eckerd, in August. Described by Shiara as "clean, fresh" and "sophisticated," Vision is the Schaumburg, Ill.-based company's second men's scent. The firm launched NFL, a "compelling, rugged" men's cologne in August 1994 ("The Rose Sheet" Aug. 29, 1994, p. 5). Shiara also markets the women's fragrance Cherry Vanilla as well as the Sunset Cafe collection.
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review