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Conair's Foltene hair thickening line; Maximum E skin care items on retail shelves now.

This article was originally published in The Rose Sheet

Executive Summary

CONAIR's FOLTENE HAIR THICKENING LINE CENTERS AROUND TRICOSACCARIDE topical scalp treatment, the Stamford, Conn.-based company said. Tricosaccaride, the main ingredient in all of the eight products in the Foltene Research Hair Maintenance Program, is a patented formulation of mucopolysaccharides, which are natural organic substances located in the hair follicle, Conair Corp. said. Foltene is available in 7,000 mass market doors, including Revco and CVS, with an expected roll-out to 15,000-20,000 doors by the end of 1996, the company said.
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