Conair's Foltene hair thickening line; Maximum E skin care items on retail shelves now.
This article was originally published in The Rose Sheet
Executive Summary
CONAIR's FOLTENE HAIR THICKENING LINE CENTERS AROUND TRICOSACCARIDE topical scalp treatment, the Stamford, Conn.-based company said. Tricosaccaride, the main ingredient in all of the eight products in the Foltene Research Hair Maintenance Program, is a patented formulation of mucopolysaccharides, which are natural organic substances located in the hair follicle, Conair Corp. said. Foltene is available in 7,000 mass market doors, including Revco and CVS, with an expected roll-out to 15,000-20,000 doors by the end of 1996, the company said.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says