House Commerce Cmte. FDA reform mark-up delayed by negotiations with Administration.
This article was originally published in The Rose Sheet
Executive Summary
HOUSE FDA REFORM MARKUP DELAYED TO ALLOW NEGOTIATIONS WITH ADMINISTRATION in a final effort to forge consensus legislation. House Commerce Committee Chairman Rep. Thomas Bliley (R-Va.) already has met with HHS Secretary Shalala, and congressional and HHS staff began discussion of the Administration's concerns July 17. Mark-up of the legislation, which had been scheduled to begin during the week of July 15, has been delayed for two weeks until the last week of July, the Commerce Committee indicated.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says