In Brief: Perfumania privatization
This article was originally published in The Rose Sheet
Executive Summary
Perfumania privatization: Investment company headed by Perfumania CEO Simon Falic and other management has withdrawn its proposal to take the fragrance retailer private. The proposal, announced June 28, called for the repurchase of all Perfumania stock held by stockholders for $6 a share. The transaction was contingent on the largest shareholders tendering their shares; at the time of the proposal the firm was awaiting the consent of a major Perfumania stockholder Parlux Chairman and CEO Ilia Lekach (former Perfumania chairman and CEO)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says