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Marketing in Brief: BioCosmetic Research Labs

This article was originally published in The Rose Sheet

Executive Summary

BioCosmetic Research Labs: Black Opal Advanced Dual Complex Phase fade creme "lightens dark spots and skin discolorations," according to trade material. The creme is formulated with botanicals for moisturizing, and antioxidants and sunscreen to protect skin, BioCosmetic trade material states. The Black Opal creme, which joins the two-and-a-half-year old Advanced Dual Complex fade gel, was introduced to target consumers who prefer creme formulations, the company explained. The creme, packaged in a periwinkle and mint green 1.7 oz. pump bottle is shipping Nov. 1 to 10,000-15,000 mass market outlets and will retail for $11.95...
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