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Marketing in Brief: Bobbi Brown Essentials

This article was originally published in The Rose Sheet

Executive Summary

Bobbi Brown Essentials: Shimmer Eye Shadow's cream-based formula provides "flawless coverage and long-lasting wear," Bobbi Brown Professionals Cosmetics said. Emollients such as aloe extract and vitamin E "help condition and soothe" the eye area, the company said. Formulated in three shades, Pale Silver, Pale Yellow and Pale Pink, the eyeshadows "glide on smoothly and evenly," Bobbi Brown said. Available in September at Neiman Marcus, Bergdorf Goodman and select Saks Fifth Avenue and Nordstrom stores, each collection will sell for a suggested retail price of $18...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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